Galaxy AI advances to 2025

Ahead of Galaxy Unpacked, the launch of the Galaxy S25 family and the unveiling of the next generation of Galaxy AI, I sat down with Annika Bizon, Senior Director of Marketing and Omnichannel, and Head of Ireland – MX Division) and Kadesh Beckford (Smartphone Specialist Product Manager) to talk about Samsung’s new hardware and partnerships, the 2025 Galaxy AI update, and the real-world impact.

Samsung Galaxy S25 and Qualcomm

This year, Samsung has taken the decision to use Qualcomm’s SnapDragon chips across the range, unlike previous years when some variants used Samsung’s own Exynos chips. Developers from Samsung and Qualcomm have worked together on an exclusive chipset; 8 Elite For Samsung.

“We needed this cooperation”, said Bizon. “Working directly with them enables us to bring literally the most powerful mobile processor to market.”

Key design features the partnership has improved include a larger vapor chamber to handle the extra heat generated under load, while still offering a slimmer form factor compared to last year’s models. High levels of integration allow increased device and user data security through Samsung’s Knox security framework.

With a seven-year support window for software updates and security patches, Samsung Knox should be fit for purpose not only today, but well into the future. “It is not only the place where the market should be, we are also looking to the future”, said Bizon. “We’ve added security software like auto-lock and anti-theft. We know a number of phones get hijacked and stolen. So by the nature of the phone being taken from me, it will automatically lock the phone and the security software on the phone means that I can track my phone since the person who stole it can’t turn it off.”

Samsung Galaxy S25 and Galaxy AI improvements

Samsung is clear that AI plays a critical role in the Galaxy S25 family, with more obvious AI tools sitting alongside less obvious but equally flexible AI options.

While the current AI buzz is around generative AI, this broad term covers many aspects of Galaxy AI. Large language modules are a specific form of AI. Samsung has its own large language model located on the handset and can work in offline mode, keeping the user’s data on the device. This powers text creation tools, including the ability to summarize web pages or help guide you to answers or help you start writing about a topic.

Users are likely to be more satisfied with the AI ​​used in photo editing. With increased performance available to every S25 user, this no longer needs to be sent to the cloud. “Because now we can process the edits on the actual device completely. It’s much faster and once your device, you obviously learn how you use it.”

Samsung Galaxy S25 and Galaxy AI profiles

All that said, there are reasons you might want to allow the personal profile created by Galaxy AI in the cloud.

If everything stays on your phone and your phone is lost, stolen or broken, you don’t want all of your training data to be lost along with your hardware, which is why it’s possible to back yourself up in the cloud.

“On the device, we have a whole new personal data engine,” explains Beckford. “if you’ve lost your device and signed in to your Samsung account… it will go back to your new device. The granular details will be like a carbon copy of the personal data engine learned on your S25 previous.”

Samsung hopes to make much of this AI as seamless as possible by having it drive the experience, but not call itself an AI feature. Much of this will come from Tani Bar. This global interface speaks to Samsung’s Android apps, many important apps from Google, and some third-party apps. Pulling and processing data from multiple sources gives you a better idea of ​​both your routines and future events. With this, it can provide you with what is happening and what needs to happen ‘now’.

“For example, there was an accident on the M25,” says Beckford. “Your Shepherd Now… [will] alert you and let you know when to leave in case something unforeseen has happened. This is where Galaxy AI simply enhances your life. “

Samsung Galaxy S25 and 2025

2024 saw Samsung grab the top spot in the AI ​​smartphone race, with the pairing of the Galaxy S24 and Galaxy AI giving the South Korean company the lion’s share of the market. With the Galaxy S25 and the next-generation Galaxy AI, it hopes to do the same. The building blocks have been renewed, now to see if the market is as hungry for AI in general and Galaxy AI in particular during 2025.

Now read how Samsung Galaxy S25 and Galaxy AI could define AI smartphones for 2025 and beyond…